Imagine Marketing IPO Details, Financials, Valuation & Peers

Imagine Marketing Limited, operating under its flagship brand "boAt," is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. The company offers a wide range of high-quality lifestyle-focused consumer products at accessible price points. Founded in 2013, boAt has achieved leading market positions in volume and value terms across multiple high-growth consumer categories such as audio and smartwatches. With a focus on identifying fast-growing lifestyle-oriented product categories, boAt disrupts the industry landscape by launching distinctive and aspirational products tailored for the Indian audience.

Key Points:

• Product Portfolio: Offers a diverse range of products including audio (wired and wireless headphones, earphones, Bluetooth speakers, etc.), wearables (smartwatches), gaming accessories, personal care appliances, and mobile accessories.
• Market Leadership: Holds leading market positions in volume and value terms in India across multiple categories such as audio and smartwatches.
• Market Recognition: Ranked #1 among wireless hearables brands and #2 among smartwatch brands in India in terms of volume. boAt's market share has consistently increased over time in both wireless hearables and smartwatch segments.
• Digital-first Approach: Leveraging a digital-first approach, boAt penetrates target markets rapidly and gains better access to potential consumers through data-driven insights and online distribution channels.
• Investments: Made significant investments in branding, design, research and development, technology, supply chain, digital marketing, and talent acquisition to scale the business and expand product offerings and distribution channels.