Imagine Marketing IPO Details, Financials, Valuation & Peers
Get everything you need to know about the Imagine Marketing Limited (Boat) IPO. Explore Boat IPO details, including IPO dates, financial statements, valuation, peer comparison, and more.
Overview
Imagine Marketing Limited, operating under its flagship brand "boAt," is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. The company offers a wide range of high-quality lifestyle-focused consumer products at accessible price points. Founded in 2013, boAt has achieved leading market positions in volume and value terms across multiple high-growth consumer categories such as audio and smartwatches. With a focus on identifying fast-growing lifestyle-oriented product categories, boAt disrupts the industry landscape by launching distinctive and aspirational products tailored for the Indian audience.
Key Points:
- Product Portfolio: Offers a diverse range of products including audio (wired and wireless headphones, earphones, Bluetooth speakers, etc.), wearables (smartwatches), gaming accessories, personal care appliances, and mobile accessories.
- Market Leadership: Holds leading market positions in volume and value terms in India across multiple categories such as audio and smartwatches.
- Market Recognition: Ranked #1 among wireless hearables brands and #2 among smartwatch brands in India in terms of volume. boAt's market share has consistently increased over time in both wireless hearables and smartwatch segments.
- Digital-first Approach: Leveraging a digital-first approach, boAt penetrates target markets rapidly and gains better access to potential consumers through data-driven insights and online distribution channels.
- Investments: Made significant investments in branding, design, research and development, technology, supply chain, digital marketing, and talent acquisition to scale the business and expand product offerings and distribution channels.
IPO Docs
Objects of the Issue
- Repayment/prepayment, in full or part, of certain borrowings availed of by the Company
- General corporate purposes
IPO Details
Discover essential information crucial for understanding an IPO, including the Price Band, Fresh Issue, Offer For Sale, Total IPO Size and more. Explore these key details to gain insight into the company's public offering.
| Fields | Details |
|---|---|
| IPO Dates | To be announced |
| IPO Price Band | TBA |
| Fresh Issue | Up to ₹ 900 crore |
| Offer For Sale | Up to ₹ 1,100 crore |
| Total IPO Size | ₹ 2,000 crore |
| Face Value | ₹ 1 |
| Listing On | BSE, NSE |
Financial Statements
Explore a comprehensive financial data table showcasing key metrics including revenue, expenses, net income, and others. Gain valuable insights about the company's financial performance at a glance, facilitating informed decision-making and strategic planning for subscribing to the IPO.
| Period Ended | 31st March 2019 | 31st March 2020 | 31st March 2021 | Sept 2021 |
|---|---|---|---|---|
| Total Income | 226.11 | 609.96 | 1,320.38 | 1,553.15 |
| Total Expenses | 214.7 | 544.74 | 1,202.16 | 1,394.74 |
| Net Profit/Loss | 8.03 | 47.8 | 86.54 | 118.32 |
| NPM (*) | 3.56 | 7.85 | 6.59 | 7.64 |
| Total Assets | 83.93 | 190.5 | 678.43 | 2,093.73 |
| Total Liabilities | 60.84 | 118.97 | 214.26 | 1,460.77 |
* NPM represents the net profit margin, calculated as a percentage. All other figures are presented in crore (₹cr)
Valuation
Uncover significant valuation metrics such as EPS (Earnings Per Share), ROE (Return on Equity), ROCE (Return on Capital Employed), D/E Ratio (Debt-to-Equity Ratio), Current Ratio, and EBITDA Margin. These key indicators offer insights into the company's financial standing and performance, aiding in informed investment decisions.
| Period Ended | 31st March 2021 | 31st March 2022 | 31st March 2023 | Dec 2023 |
|---|---|---|---|---|
| EPS | 0.79 | 4.42 | 7.97 | 11.71 |
| ROE (%) | NA | NA | NA | NA |
| ROCE (%) | NA | 92.69 | 56.03 | 21.69 |
| D/E Ratio | NA | NA | NA | 1.16 |
| Current Ratio | 1.74 | 1.73 | 3.17 | 1.42 |
| EBITDA MARGIN (%) | 6.26 | 12.47 | 10.15 | 11.08 |
* Compiled from DRHP/RHP for valuation purposes.
Peer Comparison
No listed peers available for comparison.
Subscription Data from NSE and BSE
As the issue has not yet opened, subscription data is unavailable. However, you can view subscriptions for other ongoing issues here.
IPO Registrar
Link Intime India Private Ltd
Phone: + 91 810 811 4949
Email: ipo.helpdesk@linkintime.co.in
Website: https://linkintime.co.in/
Company Promoters
- SAMEER MEHTA
- AMAN GUPTA
Lead Managers
- Axis Capital Limited
- BofA Securities India Limited
- Credit Suisse Securities (India) Private Limited
- ICICI Securities Limited
Company Address
Imagine Marketing Limited
E-Wing, Unit- 505 Corporate Avenue, Opp. Solitaire Park, Chakala, Andheri (East), Mumbai – 400 093 Maharashtra, India
Phone: +91 11 4502 4237
Email: dhara.joshi@imaginemarketingindia.com
Website: www.boat-lifestyle.com
FAQs
- What is the issue size of the Boat/Imagine Marketing IPO?The Boat/Imagine Marketing IPO has an issue size of ₹ 2,000 crore. This includes a fresh issue of Up to ₹ 900 crore and an offer for sale (OFS) of Up to ₹ 1,100 crore.
- What is the price band of the Boat/Imagine Marketing IPO?The price band for the Boat/Imagine Marketing IPO is yet to be announced.
- What are the bidding dates for the Boat/Imagine Marketing IPO?The Boat/Imagine Marketing IPO bidding dates haven't been announced yet.
- What is the allotment date for the Boat/Imagine Marketing IPO?The allotment date for the Boat/Imagine Marketing IPO has not been announced yet.
- What is the listing date for the Boat/Imagine Marketing IPO?The listing date for the Boat/Imagine Marketing IPO has not been announced yet.
- What is the Boat/Imagine Marketing IPO grey market premium?The grey market premium (GMP) for the Boat/Imagine Marketing IPO is currently at ₹0, with an expected listing gain of approximately %. Remember, the grey market premium is not an official indicator, but it reflects market perception and demand for the IPO shares.